Meet Becky Frayer

Becky is a leader and brand strategist with over 25 years experience and contributions in Fortune 100 entities (Procter & Gamble and Allstate), harnessing Behavioral Science to deliver tangible business insights and results. She’s been a pioneer in developing deep understanding and application of the psychology behind consumer decision-making processes, and the fusion of Business & Behavioral Science.

Becky is a globally recognized expert who has significantly influenced business strategies, brand development, sales, and diverse communication platforms. She is adept at incorporating Behavioral Science to drive behavior change, brand growth, and optimizing omnichannel consumer/customer experiences.

While at P&G, Becky was inducted into the Brand Mastery Society, a group limited to less than 1% of brand builders at P&G globally, recognizing the highest levels of knowledge, skills, and applied mastery.